Privacy Policy LB777 – We Take the Protection of Your Personal Data Seriously

Lb777 ("we", "our platform") is an online betting platform operating under a valid international betting licence. We take the privacy of every member who entrusts their personal information to us extremely seriously.

This Privacy Policy is drafted in accordance with internationally recognised data protection principles, and is intended to give you a clear and transparent understanding of how lb777 manages your personal data. We believe transparency is the foundation of trust – and trust is the foundation of the long-term relationship between lb777 and its members across Malaysia.

Any enquiries regarding this Privacy Policy may be directed to lb777's data protection team by email at support@lb777.run or via 24/7 live chat on our platform.

Lb777 collects your personal information through several means – directly when you register or use the platform, and automatically through industry-standard tracking technologies. The following are the categories of data we may collect:

Identity Data:

• Full name as shown on official identification documents.
• Date of birth and gender.
• Identity card or passport number (for KYC verification).
• Current residential address.

Contact Data:

• An active email address.
• A valid Malaysian mobile phone number.

Financial Data:

• Payment method details used (Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, FPX Maybank2u, CIMB Clicks).
• Records of deposit and withdrawal transactions in Malaysian Ringgit (RM).
• Betting activity history and winnings.

Technical Data:

• IP address and approximate location.
• Device type, operating system, and web browser.
• Session data and platform activity logs.

Lb777 uses members' personal data solely for legitimate purposes directly related to the operation of the platform. The following are the primary purposes for which your data is used:

• Account Management: Creating, verifying, and managing your lb777 account.
• Transaction Processing: Processing deposits and withdrawals in MYR via your chosen e-wallet and online banking methods.
• Customer Support: Handling your enquiries, complaints and support requests via live chat and email.
• Security & Fraud Prevention: Detecting and preventing unauthorised activity, fraud, and money laundering.
• Legal Compliance: Fulfilling applicable legal and regulatory obligations, including betting licence requirements.
• Experience Personalisation: Tailoring game recommendations – such as slots, live casino, e-sports, and Malaysia Super League or EPL football betting – based on your activity history.
• Promotional Communications: Sending you information about lb777 offers, bonuses, and promotions that may interest you (you may unsubscribe at any time).
• Platform Improvements: Analysing usage patterns to improve the performance, stability, and functionality of the lb777 platform.

Lb777 does not use members' personal data for any purpose beyond those stated above without first obtaining your explicit consent.

Lb777 does not sell, rent, or share members' personal data with third parties for marketing or commercial purposes. However, there are limited situations where lb777 may share your information:

• Service Providers: Third parties that assist lb777 in operating the platform, processing payments (such as Touch 'n Go or DuitNow processors) and providing technical support services. They are bound by confidentiality agreements and are not permitted to use your data for any other purpose.
• Legal Requirements: lb777 may be required to disclose member information in compliance with a court order, directive from a competent authority, or applicable legal obligation.
• Protection of Interests: In circumstances where disclosure is necessary to prevent crime or to protect the rights or interests of lb777 or other parties.
• With Your Consent: Where you have explicitly consented to your data being shared with a specific party for a specific purpose.

Lb777 implements a range of technical and organisational security measures to protect member personal data against unauthorised access, loss, alteration or disclosure:

• 256-bit SSL Encryption: All data transmitted between your browser and lb777's servers is fully encrypted using the latest TLS/SSL protocols.
• Stored Data Encryption: Sensitive data stored in lb777's databases, including financial and identity information, is encrypted using strong encryption algorithms.
• Access Control: A role-based access control (RBAC) system ensures that only authorised staff can access specific data relevant to their job function.
• 24/7 Monitoring: An intrusion detection and anomaly monitoring system operating around the clock to identify and respond to security threats.
• Regular Security Audits: lb777 conducts regular penetration testing and security audits through qualified independent cybersecurity firms.
• Two-Factor Authentication (2FA): 2FA is available to all lb777 members and is strongly recommended for an added layer of protection.

While lb777 implements comprehensive security measures, no system can be guaranteed 100% secure against all possibilities. Members are also responsible for safeguarding their lb777 account password and login credentials.

Lb777 uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions correctly. The following types of cookies are used:

You can manage your cookie settings through your web browser's preferences. Please note that disabling essential cookies may affect the functionality of the lb777 platform and your gaming experience.

As an lb777 member, you have the following rights regarding your personal data. lb777 is committed to honouring and fulfilling these rights within a reasonable timeframe:

As a platform operating under an international licence, lb777 may store and process data on servers located outside Malaysia. All such data transfers are carried out with appropriate safeguards in place:

• Standard data transfer agreements that meet recognised international data protection requirements.
• Selecting service partners who hold recognised data compliance certifications.
• Data encryption in transit and at rest, regardless of server location.

Lb777 ensures that the level of protection afforded to Malaysian members' personal data remains consistent and is not diminished, even when data is processed overseas.

Lb777 is a betting platform intended exclusively for individuals aged 21 and above. Our platform is not directed at, nor does it collect personal data from, minors or underage individuals.

Should lb777 discover that personal data of a minor has been collected inadvertently, we will take immediate steps to delete that data and close the relevant account. Parents or guardians who believe their child has registered on lb777 may contact us at support@lb777.run for prompt resolution.

Lb777 retains member personal data for as long as the account remains active and for any period required after account closure in accordance with legitimate legal and operational requirements. General data retention guidelines for lb777:

• Active account data: Retained for the duration the account remains active.
• Financial transaction data: Retained for a minimum of 7 years after the transaction for anti-money laundering legal compliance purposes.
• Support communication logs: Retained for 3 years for dispute resolution purposes.
• Marketing data: Retained until you unsubscribe or request deletion.

Once the mandatory retention period has expired, data will be securely deleted from all lb777 systems and backups using methods that ensure it cannot be recovered.

Lb777 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in practices, technology, or applicable legal requirements. Members will be notified of any material changes through:

• In-platform notification on lb777 upon login following any amendments.
• An email will be sent to all registered members with a brief summary of the changes made.
• Update of the "Last Updated" date at the top of this page.

Continued use of the lb777 platform after any amendment takes effect will be considered acceptance of the updated policy. If you do not agree with the changes made, you have the right to close your lb777 account and request data deletion in accordance with the rights set out in Section 7.

If you have any questions or concerns, or wish to exercise your privacy rights regarding data held by lb777, please contact our data protection team at: